The Case Against Brand-Name Vegetables
Four years after the Chiquita campaign had been launched, United had captured nearly a third of the country’s market at prices 10 to 15% higher than other bananas. Through brand name promotion, United had convinced consumers to pay more for Chiquitas than other bananas and to like doing it.
This is all in service of an excuse to reissue a bunch of bicentennial humor that ran on WDBS from the fall of ’75 to July 4, 1976. There were well over a hundred different “bicentennial minutes,” and what follows was excerpted from the worst of them.
The attempt of this essay is to show relative poverty not as an expedient toward a certain goal but as the brick and mortar for the construction of a condition of equity and transcendence through a lean ecological-theological congruence.